Blog

^{March 29, 2018}Saw Guide Sales: Beware of these 4 tactics
You wouldn’t BELIEVE what happened to me the other day. I’m still shaking my head. A customer called me up saying, “Udo, I just talked to a potential vendor who tried to sell me on their saw guides. He swore that they were state-of-the-art saw guides, the best in the industry—what do you think?” PLEASE. If…
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^{June 27, 2017}The Sawguide Reformation: Why the Industry Needs to Change
This year marks the 500th anniversary of an extremely annoyed monk who nailed a list onto a church door because he was fed up with the Roman Catholic church. That monk was Martin Luther and the church was the castle church in Wittenberg. This act was part of what we now call the Reformation. Martin…
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^{April 10, 2017}I Can Tell How Profitable Your Sawmill is Just by Looking At It
You know the old saying that you can tell a lot about a person by the way they dress, and how they present themselves? The same rule applies to business. I had lunch with a friend the other day and like usual, we were talking shop. He seemed agitated, like he wanted to say something…
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